But for some reason, I’m having a tough time divorcing Beyonce and her acts of pro-blackness from the fact that she is also a brand. And I’m struggling with the tension between her celebrity and her activism. It leaves me sitting here at 4:00 am unable to come to any kind of resolution.
To be clear, I’m not anti-Beyonce. Quite the contrary, I like her music and I appreciate her abilities. And to the extent that she has influence and resources — I think she uses hers better than most celebrities.
I’m merely trying to figure out what it all means. To be the beneficiary of a capitalistic, consumerist system — to the tune of $450 million in net worth. To offer that our ‘best revenge is our paper‘. To ‘slay’… all while leading a troupe of black women dressed as Black Panthers at the Super Bowl.