How to Sell Diverse Books (Hint: Sell them Like Other Books)

We’ve written before on the need for greater diversity in the world of children’s literature. Specifically pinpointing the need for more authors and a greater willingness to publish the stories that do emerge. But on the flip-side, it’s also critical that the book peddlers — bookstore owners, librarians and the like — know how to ‘sell’ the books parents and to children. The NPR piece below explains why we should and how best to sell families on diverse books. The big takeaway shouldn’t be a surprise: sell these books like you’d sell anything else; lead with what’s most intriguing and make sure you’re giving the potential reader a chance to become interested. Simple enough. Make sure you listen to the story below.

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